The (ICBTBMM -24) Conference aims to publish a diverse range of articles that illuminate and explore the latest and most prolific advancements in the field of Business-To-Business Marketing and Management. The (ICBTBMM -24) Conference practices conceptual, methodological, and epistemological pluralism but favors articles that critically engage with existing scholarly debate and contribute novel ideas, research methods, unique perspectives, as well as groundbreaking innovations and research insights that have the potential to shake up the existing paradigm in the field of Business-To-Business Marketing and Management forever. Those who wish to have their original Business-To-Business Marketing and Management research and findings published through the (ICBTBMM -24) Conference are requested to get a good idea of the Author Guidelines, Rules For Presentation, and Instructions sections before proceeding to submit their work.